Detailed Notes on Instagram Tips


Crucial Instagram Statistics You Need To Know For 2020

Instagram turns a huge 10 years in 2020 and it's safe to state that the social networking app has actually altered many lives throughout its presence. The visual-centric platform that began as a photo-posting app has actually turned into a source of income for creators and a new sales channel for businesses.

Instagram has actually had the ability to maintain its user base relatively regularly over the in 2015. In 2019, the percentage of United States grownups who utilize Instagram rose from 35% to 37% and the active reported users have actually held consistent around 1 billion people.

Understanding platform-specific stats assist you better understand how to set up your Instagram strategy. Based upon this data and 2020 social trends, you'll be prepared with a clearer photo of what's to come.

Click through the anchor links listed below to access the categories of stats you're most thinking about.

Instagram user stats

Age & gender

Compared to Facebook, Instagram is a network of younger users. According to Statista, over half of the global Instagram user population is more youthful than 34 years of ages. It's the second most favored app after Snapchat for teens in the US.

The 18-- 24 years of age age is the largest of the demographics. Overall, there's a mostly even split in between the genders with 51% female and 49% male.


Since Instagram has been around for almost a decade and has actually become increasingly influential, it boasts a worldwide user audience. The highest concentration of users remains in the United States at 116 million users. Next, is India at 73 million users and Brazil at 72 million users. In the next couple of years, the global user market will quickly surpass the US user base. This suggests there's plenty of opportunities for worldwide brands to market to their customers.

Instagram use data

Now that you understand who uses Instagram, it's time to check out how they utilize the network. Use data assist you understand what actions individuals on the platform are taking and which part of the marketing funnel to put them in. If users visit only as soon as a month, then it's not worth it to dedicate much time to that network.

As these statistics show, Instagram presents a big chance for brand names.

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How frequently Instagram Anchor is used

About six in 10 Instagram users log in a minimum of once daily. It's the 2nd most visited social media website for everyday usage after Facebook. Twenty-one percent of users log in weekly and 16% log in less often than that.

Instagram's use has increased since 2013 but the development has actually reduced. Between 2019 and 2019, the variety of United States grownups who use the platform just grew 2 portion points from 35%.

Instagram users spend practically as much time on the platform as Facebook users. They browse for approximately 53 minutes daily versus Facebook's 58 minutes daily. Time spent on a social network is a strong indication of an engaging platform. And engaged users are more likely to be interested in your brand name's content. Integrated with the day-to-day login statistics, Instagram's user base is just forecasted to grow.

Active users

It's predicted that the variety of Instagram users in the US will reach 125.5 million active users by 2023. The network went beyond View Publisher Site the 1 billion monthly active user mark in June 2018.

Instagram users with the most followers

Instagram's own account, quite a few celebs use the platform. Surprisingly, Beyonce doesn't currently clear the top 5 of popular users. The accounts with the highest variety of fans consist of Cristiano Ronaldo at 1967.68 million followers, Ariana Grande at 171.5 million and The Rock with 171.5 million followers.

How brands utilize Instagram

When 90% of accounts follow at least one business on Instagram, it goes without saying that brand names want in on the marketing action, too. The platform's users aren't fatigued by brand presence either. According to a study, 78% state that they see brand names on Instagram as popular, 77% as creative, 76% as amusing and 72% as devoted to developing community.

Instagram has actually become referred to as a perfect fit for e-commerce marketing. The platform is typically used as the discovery part of the sales funnel. Eighty-three percent of Instagram users find new services and products on the platform.

Dealing with influencers

Influencer marketing is its own market now with individuals relying on it as their sole income. With a prepared influencer strategy or campaign, you can also make the most of this trend.

By sector, the top three industries dealing with Instagram influencers include 91% of luxury brands, 84% of sports clothes and 83% of beauty brands.

According to surveyed marketers, 89% suggested that Instagram was the most important social networks channel for influencer marketing.The Instagram influencer market has actually not been filled yet, which is a motivating sign for brand names who still wish to try the strategy out.


As brands continue advertising on Instagram, moms and dad business Facebook will rely more greatly on its advertising dollars. By the end of 2020, Instagram advertisement profits is forecasted to be at 30% of the whole company's ad earnings.

Since of increased engagement with Stories, advertisers are investing more money on Instagram. Compared to Facebook, ad costs on Instagram is 23% greater, according to an internal study.

One in 3 Instagram posts that contained the hashtag #ad were Story posts. With the new Creator type account, 2020 may see a change in how sponsored content is displayed and examined.

This is exciting because it means that there are some unbelievable development opportunities offered for advertisers on Stories. Instagram also just recently added the top quality collaboration tag to IGTV, so a brand-new material type may soon emerge in influencer advertising opportunities.


It's ended up being increasingly more typical for brands to decide on social and political problems. While a risky relocation, it can be rewarding in such a way that enhances a brand's image.

According to our report on brand names creating modification, 70% of consumers desire brands to take a stand on social concerns and 66% of them who want brand names to decide on social media say it's because they believe that brands can produce real change.

When brand names do take a stand, 36% of consumers state they'll buy more from a business. Naturally, you don't wish to just select any problem to decide on. Forty-three percent of consumers desire brands to take a stand when it impacts the business straight and 38% desire it when it connects to the brand name's values.

Instagram features statistics

Now that Instagram Stories has been around for a couple of years, it's more clear how brands and users are purchasing them. Stories has actually become an important part of the app in addition to the development of the Shopping function. New to the scene is IGTV, a function to watch on in 2020.


The Snapchat function clone has actually ended up being a popular feature with a popular space at the extremely top of the app. According to Instagram, over 500 million accounts utilize Instagram Stories every day.

This usage has far surpassed Snapchat's own 190 million overall daily users statistics.


The Shopping and checkout function is fairly new to Instagram. Without leaving the app, users can now search for items, contribute to a shopping bag and checkout.

Shopping is a strong function that will surely end up being a lot more developed in the future. After seeing a service or product on Instagram, 79% looked for more info, 37% visited the retailer and 46% bought.

Offering on Instagram is an important feature for brand names who offer items. It's yet another sales channel for brand names to pull consumers in. When 65% of customers check out the brand name's website or app after seeing a product, it makes Instagram an even more effective marketing tool. To totally make the most of selling, add call-to-action links directly in Stories or ads that you run. Item tags on Instagram will likewise boost the shopping experience for users.

Instagram material patterns

Knowing average engagement rates and patterns assist online marketers prepare their future Instagram method. If, for instance, videos were beginning to end up being more interesting, then online marketers would purchase more video production.

Engagement rates

At a typical of 1.60% engagement rate, brand names with the highest engagement rates include higher education at 3.96%, nonprofits at 2.40% and sports groups at 2.40%.

Best time to post

We conducted our own research on the best time to publish on Instagram:

Developing the best Instagram user experience

This is more of a prediction than a fact. With Instagram's latest financial investments in off-feed functions, like IGTV, Stories, the Explore page and Shopping, the common trend here is to make the user experience comprehensive. Why leave the app when you could watch a TV episode, purchase your favorite makeup brush and discover a brand-new shoe design all in one go? The important things to focus on for online marketers in 2020 will be to keep an eye on Instagram's function development, which will help you determine the next huge financial investment on the platform.

Act on these Instagram data

Now that you're armed with fresh 2020 Instagram data, it's time to build up your new year marketing method.