Helping The others Realize The Advantages Of Instagram Tips


Top 10 Instagram Statistics You Need To Know In 2020

Whether it's breakfast, service, or the beach, we're all questioning-- is it Instagrammable?

Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long method from once being a favorite for tourists sharing their holiday pictures to now interesting all type of influencers, advertisers, and brands.

At this moment, it's safe to state that your audience is utilizing Instagram, and your competitors too. However keeping on top of Instagram trends (oh and did we discuss algorithm changes too?) becomes a little complicated at times. Your target customers may be scrolling away on their feeds right now, the concern for marketers is how and why they need to exist on Instagram.

If your brand isn't currently on Instagram, these Instagram marketing data will persuade you why it must be and give you an idea of what you need to be doing on the social platform.

So, let's get going with the top 10 Instagram statistics for 2020 to shed some light increasing significance of Instagram for your service.

Do not wait on somebody else to do it. Hire yourself and begin calling the shots.

The Number Of People Use Instagram?

As of June 202020, Instagram has actually reached the 1 billion monthly active user mark. That's a big turning point for the generally mobile image sharing network! More than 500 million active users are utilizing the platform daily. As of now, the Instagram app is among the most popular socials media worldwide. A little over 5 years back, in June 2013, Instagram had 130 million regular monthly active users. Ever since, it's grown 10 times.

Instagram is a social network that allows users to share and edit both images and videos. Out of the social media networks, just Facebook and Youtube have more everyday active users than Instagram. As soon as used primarily by teenagers and young millennials, Instagram continues to grow as one of the most popular social networks platforms, and the data informs us that it's not going to change anytime quickly.

So, if you were questioning whether your brand name should invest the time and money to invest in Instagram, the significant variety of month-to-month active users ought to be an indicator. Our group wrote A Beginner's Guide to Instagram Shopping a while earlier to assist you understand the numerous nuances of the platform.

Since the principle of utilizing hashtags to tag and recognize subjects on social media was created in 2007 (by Twitter), its use has actually taken off and is today thought about an essential aspect of social media.

Instagram is definitely no exception to this. From companies and Instagram influencers to even the average Joe, using hashtags on Instagram is popular and widespread.

This is so much so that the current Instagram statistics show that a typical Instagram post consists of as lots of as 10.7 hashtags (HubSpot, 2020).

However if you're thinking of going for it on hashtags to try and reach new users and grow your audience, reconsider. Research studies have actually shown that with Instagram hashtags, it isn't a case of the more the merrier. Engagement decreases for posts with 6 or more hashtags, so attempt to utilize five or fewer.

And if you want to get strategic, you might be interested to understand that the most popular hashtag on Instagram, #love, has actually been utilized over two million times. While it might emit that warm fuzzy sensation in your viewers, your post might be drowned out by the two million other posts with the same hashtag.

For reference, #photography, #instagood, #fashion, and #art make up the next 4 most popular Instagram hashtags.

Young Adults Love Instagram

71% of the billion monthly active users on the Instagram app are under the age of 35 (Statista, 2019). This figure supplies info on the distribution of Instagram users worldwide as of January 2019. The single most popular age range is users between the ages of 25-34, followed by users between the ages of 18-24. Does your target audience include this group?

Comprehending social networks demographics will help you figure out which platforms make the most sense for your brand name to make use of. By doing this you'll make sure that you're not spending time producing material for a platform where your audience does not have an existence. If your target market consists of young adults, you understand that Instagram is the ideal location for you to be. When you know this, you can start producing the ideal kind of Instagram material that fits your user's needs and including all the ideal Instagram captions.

Individuals spend practically as much time on Instagram as they do on Facebook.

The quantity of time Android users devote to Instagram is approaching that of Facebook-- In June 2018 Facebook users' invested approximately 58 minutes each day on the platform compared to Instagram users' 53 minutes each day (Recode 2018).

The time invested in Instagram matters since the more time people invest in the app, the more advertisements they see, and the more opportunities they need to see your brand. Instagram likewise revealed that introducing the Instagram Story function increased the amount of time people were spending on the app every day. Not just does the time invested on Instagram matter, however likewise the time of day that users are most active on the platform. That method, you'll be familiar with the very best time to post on Instagram for your brand name.

Companies are Using Instagram

With Instagram ending up being significantly popular, an approximated 71% of US companies declare that they use Instagram for business (Mention, 2018). The very same study likewise exposes that 7 out of 10 hashtags on Instagram are branded. And more than 80% of organizations think about Instagram engagement as the most important metric. Instagram engagement may be one of the most essential KPIs for many marketers, but it's not a straightforward job to measure it. With the Instagram platform rapidly progressing, it's tough to keep up with the updates and what to determine.

Businesses have an excellent chance to utilize Instagram for social networks marketing. Not only exists a big market, but there's an interested audience that you can reach without spending large sums of money. If you're looking for ideas and concepts for how your brand can market on Instagram, we've got you covered with these distinctive Instagram post ideas.

The pattern of influencers releasing sponsored content on Instagram continues to grow with no indications of slowing down. Over the course of the year from February 2018 to February 2019, the variety of Instagram influencers using the #ad hashtag grew by 133 percent (Socialbakers, 2019).

In truth, in the first quarter of 2019, almost 25,000 Instagram accounts published with the #ad hashtag.

Considering that posts by influencers with a bigger following are likely to have more views and reach, it's expected that these accounts are more sought after for influencer marketing projects than those with less fans.

This is shown in the variety of times these high-profile influencers have actually used the #ad hashtag. More than one quarter (26 percent) of influencers with over a million followers use #ad in their posts. In contrast, less than one in 5 of influencers with less than one million fans and simply around two percent of micro-influencers with less than ten thousand do so.

And it's not simply the sponsored posts by influencers that are growing in appeal. Throughout all Instagram posts over this time duration, the use of #ad increased by 120 percent.

Instagram Stories Usage

In August 2016, Instagram introduced Instagram stories. This game-changing feature enables users to take pictures or videos which vanish after 24-hours. After launching this feature, individuals began sharing way more on Instagram. 500 million Instagram accounts use Instagram Stories every day (Instagram, 2018). Not simply that but 1/3 of the most seen IG stories are from organizations.

Prior to Instagram stories, individuals were mostly sharing their crucial moments, which weren't generally daily. Instagram nailed the hammer on the head with Instagram stories, providing people a much better factor to share their daily minutes without really having to keep the content on their profile. This is also an excellent chance for businesses to increase their presence. There's a post showing simply how you can likewise begin utilizing Instagram stories to build your audience.

Instagrammers Follow Brands

50% of Instagram users follow at least one company (Mention, 2018) significance that organizations have a fantastic chance to increase their reach through Instagram. Whether you're a regional brand or organizations around the globe, you have the possible to enhance your brand by utilizing Instagram.

With an Instagram Business profile, brands can include their extra contact details that isn't a choice offered for personal profiles. This includes an organization contact number and address. If you've got an Instagram Business profile you also have access to Instagram analytics which can supply you information about impressions and reach per post, as well as more info about your group. View Publisher Site This can help you to understand what type of content your audience likes one of the most. Whether it's food, clothes, or any specific niche that you're interested in, you can be hopeful that there are users who are interested to follow you or your brand on Instagram.

Instagram Engagement Matters

Instagram engagement is on the rise for brands. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). This implies that brands can create over 4x more interactions on Instagram compared to Facebook.

While we understand that Instagram engagement is necessary for brands, the question still stays about what Instagram engagement really is and how it's determined. Instagram engagement is the degree of participation that your fans reveal towards your Instagram material. This might be in the form of likes, comments, or shares. Instagram is a visual material based platform which is one of the reasons why it has such high engagement. It uses a platform for different types of material creation such as photos, videos, live videos, stories, and likewise the IGTV app. This increases content creativity, as it gives you a wide range of content types to pick from. If you're a brand name or business, you must be using Instagram's prospective to enhance interactions. We've got a lot of tips for you to enhance your Instagram engagement.

We've already reviewed the effect of Instagram for brand names, but let's take it a step even more. Instagram helps 80% of Instagrammers decide whether to buy a services or product (Facebook, 2019). Instagram users report making a purchase decision based upon something that they saw while browsing the app. Influencer marketing plays a substantial function in affecting these purchase decisions too, so if your brand name is not consisting of Instagram to your social media marketing, you're losing out on a huge opportunity. Specifically if your service is targeting millennials.

There's a bunch of different techniques that you can utilize to impact the Click purchaser decision on Instagram. Whether it's Instagram advertisements, engaging users with imaginative stories, or consisting of the pertinent Instagram hashtags to be more discoverable, it all can matter if you do it. Check out more Instagram ideas on our blog.


Over the years Instagram has actually shown to be a powerful marketing tool for services that are aiming to broaden both their presence and reach. We're hoping that these 10 Instagram stats for 2020 have actually helped discuss why your brand needs to be buying Instagram and provided you some ideas of what to do on the platform next.