Instagram CEO Says Potential TikTok Ban 'Very Bad For Us'

Instagram's newest feature, Reels, is seeing a lot of momentum, especially in India where rival platform TikTok is banned.

This "isn't a reason to celebrate," Instagram CEO Adam Mosseri said on CNBC's "Squawk Box."


What Happened: One might assume that Facebook, Inc. FB 0.51% would be pleased with the White House's instagram private profile viewer no verification move to force TikTok to sell to an American company or face a U.S. ban.

Yet Instagram's CEO calls this thesis "problematic," as any near-term boost from TikTok's potential demise is "greatly outweighed by the risks of a fragmented internet," he said.

"If we move to a place where countries start to silo internet within them, and we can’t operate in that way, I think that it’s much more problematic than any short-term benefit."

Why It's Important: TikTok's sale drama is bigger than just the prospect of two rival companies, as stifling the internet poses a long-term problem, Mosseri said.